Worksheet
Describe one real person you want to help
Think of an actual person you know, not “everyone”.
One clear target beats a blurry crowd.
1. Who are you talking to
Burned out nurse, busy teacher, truck driver…
Always tired, paycheck to paycheck…
Example: 30 – 55
City, region, or country
2. Where do they already hang out
Gyms, churches, job sites, school events…
Facebook groups, TikTok, YouTube, forums…
3. What hurts and what they wish was different
Write them in their words
Health, money, time, freedom…
4. How you help them in simple words
No company or product names
Imagine you only have one breath to answer: “So what do you do for people like me?”
Time, money, fear, bad past experiences…
APEX tip You can build new snapshots for different audiences over time, but always speak to one at a time in your posts, messages, and presentations.